I joined the DiCollective team to help the branding and marketing team with the development of this new brand. the images below show the evolution of the brand. We started with the brand personality- establishing where it fell in relation to our other brands. Once we picked the name, we moved onto colors and font- deciding how each one tied back to the personality we were aiming for. The final image shows our first try at layouts. We decided that the layouts felt too formal for the vibe we were going for.